The ATCORE Group expands into North America with Sunwing

The travel technology group, ATCORE, has today announced that Sunwing, the largest integrated travel company in North America, has successfully launched with ATCORE as its reservation and distribution technology partner. Sunwing is using Atcom, ATCORE’s high performance reservation and distribution platform, making it the ATCORE group’s first customer in the North America region.

As a market leading high performance reservation platform, Atcom powers over $15 billion worth of holiday bookings across the UK and Europe every year. The company’s proven technology enables its customers to leverage more advanced product and sales strategies, and Sunwing’s focus on future proofing and accelerating the growth of the business has led them to partner with the travel technology group. The integration of this technology offers significant operational benefits to the Canada-based tour operator, all while reducing costs and maximising efficiency through automation.

Sunwing is the largest integrated travel company in North America. The tour operator offers more flights to the south than any other leisure carrier with convenient direct service from over 33 airports across Canada to more than 45 sun destinations. This scale enables Sunwing to offer customers exclusive deals at top-rated resorts in the most popular vacation destinations as well as cruise packages and seasonal domestic flight service.

Dave Cruickshank, CEO of the ATCORE Group, commented: “We are delighted to be working with the very dynamic and passionate team at Sunwing. Sunwing is North America's leading package holiday business and this partnership will further underpin ATCORE's technology leadership for the sector and accelerate our continued global growth.”

Andrew Dawson, President of Tour Operations for Sunwing, commented on the news, “Offering our customers more flexibility and choice is one of the core goals of our business. Using the Atcom reservation and distribution platform will allow us to work smarter, improve our customer experience and help us better meet their needs. We’re very pleased to be working together with ATCORE to make this happen.”