Re-brand to ATCORE

LDC-backed MBO Anite Travel has fully rebranded as ATCORE and appointed Neil Morris as Non-Executive Director.


Anite Travel Ltd, the leading provider of integrated reservation and e-commerce solutions to the leisure travel industry, is pleased to announce that from today it will begin operating under the new trading name of ATCORE. It has also unveiled a new logo, adopted ‘Powering Travel’ as its strapline and launched a new website: www.atcoretec.com. In addition, ATCORE is pleased to announce the appointment of Neil Morris as a non-executive Director to its Board.
 
Mike Kingswood, ATCORE CEO explains, “This comprehensive rebrand follows the acquisition of Anite Travel by LDC and the company’s management team. Our new visual identity is a modern, unifying brand which differentiates ATCORE in the travel market. It gives us an umbrella under which we can continue to expand our products and services during the next phase of our growth and development.”
 
He continues, “We wanted to build on the strong market reputation of Anite and its predecessor Autofile, as well as the company’s flagship @com product suite. After 30 years in the travel industry ATCORE’s solutions have become core to the success of many leading travel companies and @com is considered to be the gold standard in the travel industry.”
 
From today, ‘Powering Travel’ will serve as ATCORE’s purpose and strapline, becoming central to its brand. ATCORE’s technology directly addresses its customers’ core challenges – to reduce costs and increase productivity – while supporting improved customer service across a broader, more flexible product range. To ensure consistency across everything it does, the new brand has also been applied to ‘@com’ which now becomes ‘ATCOM’.
 
Neil Morris comments, “I am delighted to be joining the ATCORE Board. Having held senior management positions at Thomas Cook and TUI Travel, my expertise will further improve ATCORE’s engagement with business users and its market understanding as we move forward and grow the business.”